The RCA team turned Justin Timberlake’s 2013 comeback into an international enterprise, helped Usher continue cranking out radio hits as he interminably finishes his next album, kept the Foo Fighters rolling as one of rock’s biggest acts this decade, and morphed Sia from a songwriting star into an in-demand artist with a No. P!nk re-upped with RCA last year for a multi-album deal, after the label turned the singer-songwriter into a top-line artist with her last two albums.
However, the label has an impressive track record of maximizing the success of artists with some semblance of name recognition - in other words, turning stars into superstars.įor instance, look at what the RCA brain trust has done with Miley Cyrus’ music career: after splitting with Hollywood Records upon the disappointment of 2010’s Can’t Be Tamed, Cyrus reinvented herself on the new label and became an A-lister with 2013’s Bangerz.
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For every Tinashe or Walk The Moon, there’s a Brooke Candy or Smallpools that has yet to reach full potential in the States. Aside from a few recent exceptions, RCA is not known as a label that helps smaller artists grow into household names, partially because its roster is just so massive. The absorption of Jive, Arista and J Records by RCA in late 2011 turned the surviving label into a juggernaut under the Sony banner, with over 100 artists both large and small under the watch of CEO Peter Edge and label president Tom Corson.
Meanwhile, the RCA Records signing makes perfect sense for Malik. Stennett and her team are about the long game, not the quick fix with Malik, expect a campaign that positions him as a career artist instead of That Guy From One Direction. pop force over a four-year period of gradually increasing popularity. The London-based company headed by Sarah Stennett has used the financial backing of Universal Music Group chairman/CEO Lucian Grainge as a means of slowly growing its roster of pop talent, which includes Iggy Azalea and Ellie Goulding.Īzalea has had a messy 2015, but her phenomenal 2014 represented the culmination of years of patient evolution and mixtape buzz similarly, Goulding has turned into a U.S. Malik’s partnership with Turn First, which follows his time with Modest! Management as 1/5th of 1D, underlines a dedication to genuine artist development. There’s no time frame for his solo bow, but Zayn stans can rest easy knowing that it will likely be handled the right way. This week’s back-to-back signings with Turn First Artists management and RCA Records signals the proper first snap of Malik’s solo career following months of false starts. One Direction Celebrates Five Years as a Bandįortunately for fans, Malik’s career looks to be back on track. With a first step this clumsy, could Malik be seriously expected to stride toward stardom without his band mates?
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From an outside perspective, however, Malik’s first few months post-1D were a professional mess, full of half-finished songs and unanswered questions. Malik’s decision to go solo last March made international headlines, and his debut was always going to generate enormous attention.
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